About Joe
Joe is a UK gamer and streamer who has been playing games since around 2008. He works in esports as a Social Media Manager, and previously worked at GIANTX, so his working day is spent around players, creators and the kit they use.
He started What2Buy to publish the kind of buying guide he wanted when kitting out his own setup: clear about who each product suits, upfront about the trade-offs, and written for UK buyers.
Unless a guide says Joe has used a product himself, its picks are researched – shortlisted from manufacturer and Amazon UK listing details, UK availability and, for budget guides, dated price checks – rather than on his own use. Where he has used something, the guide says so.
How our guides are made: we research and draft guides with the help of AI tools, using manufacturers’ specs and Amazon UK listings. Joe checks the picks and the facts, and approves every guide before it goes live. Where he’s used a product himself, the guide says so.
